task 3- Changing Platforms

In today's media world adverts cross over a range of platforms- streaming, social media, not just tv.

most audiences nowadays don't watch live tv unless it's big events such as live sports.

Advertising is and remains a key source of revenue for all forms of media, including social media, streaming sites etc. Since more people watch on demand and stream more these days advertising has changed e.g pre-roll ads. which you MUST WATCH. different to pop ups.

Abridged reading from the guardian "time is running out for the 30 second tv advert"

Tv adverts were more popular throughout the late 1900's purely because people had more time during the evening and had no option to skip them. However due to modern technology people of the current generation tend to stream online in order to skip through the ads. 

• Tv adverts are "doomed to be relegated to the dustbin of 20th century artefacts"
• Due to advanced social interactions such as emails, streaming online etc things are moving much faster and people have less time to sit through adverts therefore avoid Tv.
• commercials on tv were a good source of finding information on automobiles, packaged goods and airline travel.
• This is not the case for today's internet consumer as they just want to sit back and watch their show that they've planned
• Study by Arris showed that "84% of respondents wanted to fast forward through the ads they watch, while 60% download or record shows so they can skip commercial"
• Tv adverts will disappear due to the fact that modern consumers simply don't have the time to watch them.