Snickers advert-Mr Bean

In the advert we can see a group of Ninja warriors jumping and flying over buildings. We also see Mr Bean tagging along with these warriors constantly stumbling and falling down. Once trying to flip like the others he falls through a roof and drops on the ground. His team member’s later hand him a chocolate bar this then enables him to succeed by transforming into a ninja like the others and manages to escape from them. Lastly we see the full snickers bar in half with the slogan along with it.

The ninjas fighting was perhaps symbolic of the challenges people face in their daily lives. The directors had used intertextuality by casting Mr Bean in this advert as he’s known by the nation to be this clumsy figure. His body movements and awkward clothing suggests that he’s unable to keep up with the other ninjas (people). The mise en scene emphasises how intense the situation is as the costumes are obvious to the audience that they are ninjas. Also the lighting was dark to perhaps showcase their perspective of the struggle and we’d associate the darkness with it.

Camera: Numerous wide shots were taken to show everything that’s going on in the scene as it’s very action packed. There are also some shots that zoom into his face to keep the attention on Mr Bean. Long shots were also in this advert during the fall he had through the wall; I think this was used to emphasise the distance of the fall. Once again repeating to the audience this clumsy side of the character. Moreover an over the shoulder shot was used when he got up from his fall looking up to the other warriors. I think this is to demonstrate his perspective from his very low angle so that we as the audience could also experience the same low level that he was physically and mentally in. Another shot that was used in this advert was the master shot/establishing shot which includes both the characters and location therefore overall focusing on everything that’s going on in this scene. Throughout this advert the location was key as it reflected their characters and was essential in the action packed scenes such as the flips.

Sound: The quiet subtle music in this advert was non-diegetic as the audience can only hear it. The music fit very well with the scene as it matches the theme of samurai set in japan/china. Every time Mr Bean had fallen over the sound was emphasised immensely such as falling through the roof when the crash was very loud. The quiet soothing music of the samurais opposes a lot with the very loud and disruptive crashes Mr Bean experiences. I think the creators done this effectively so that we understand how much of a nuisance life is without the product which is snickers. And with it it’s much more calm and peaceful.

Logos/slogans/text: The product is really emphasised at the end when finally handed to Mr Bean in order to help him function normally/better. The connotation of this could be that this advert is presenting a story and to a story there’s always a dilemma which has to have an answer at the very end. Therefore the directors perhaps wanted to portray it the same way by presenting the answer which is the product at the end in bald.