Native advertising and branded content?

native advertising- is paid content that matches a publication's editorial standards while meeting the audience's expectations. AN ADVERT IN DISGUISE. Only find out at the end what it's really advertising.
Targeted advertising: when Advertisers look into your search history and cookies which they then use in order to advertise similar or same products. This way the audience is more likely to buy or look into these relevant ads (shoppable tags, e.g social media etc).
challenges that they face: Dealing with hostile customers; as no one wants to buy into these ads. Takes the focus away from the actual product. Now that there are more ways of skipping ads such as the skip button, online streaming and watching on demand advertisers are finding it harder to grab their attention.
People see these ads often to be time consuming, fake or irrelevant hence why they're not buying into them. Pre rolls are one of the only ways to get the audience to view or listen to the ads. Even this is done by force hence why people would have a negative view of ads.
How effective are the native adverts?