Our chosen product to advertise was the broom. so in this advert the denotations are numerous different people standing by themselves holding the broom up high and yelling "Broom". This was very effective as the audience straight away get a clear idea of the selling product. The annotation of this could be how passionate each character is whilst holding onto the broom which is the selling product, this is shown throughout their body language and sound in voice.
The technique I think worked very well was humour as the repetition of broom would more likely be remembered by the audience. Also we had used sound effects through Premiere pro by downloading certain beats that make it even more catchy and memorable and fits in very well as we can still hear what they're yelling out/advertising.
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