how do we talk about gender?

Gender stereotyping: they are often negative and not particularly helpful (the ditzy blonde)
Archetypes- are particular character types that are simple to understand and helpful for producers and audiences.( E.g. The hero, The romantic, The nerd, The mother)

• sex-biology/genitalia
• gender-social construction

Due to the patriarchal society woman are being oppressed and men are constantly presented as dominant. This is rooted down back from centuries. Throughout the ideology of Adam and Eve.
Men being in control is 'natural' and 'just'. Media mostly controlled by old white men.


Feminism and Identity:more woman are being put under pressure to keep up with this attractive body image.

• The male gaze- Men are the 'lookers' and women are being looked at. Woman are there to be looked at by men. Woman are objectified by men and seen as sex objects (objectification as they're passive and men are dominant).

Binary- opposites such as good & evil and men & woman