Magazine research Task- ID

My chosen magazine will be ID.

Audience for this magazine-

media BBC task-Script

In the Guardian article they talk about how the BBC is facing a crisis as they're losing their younger audience due to newer visual entertainment such as Netflix which streams over 700 shows. This is good as there is something for everyone (niches instead of mainstream). However this could be argued as bad for humanity as more families are losing the traditional 'Family time in front of the Tv' time and communicating less by independently watch these unique shows.

the BBC risks being overtaken by competitors,” the BBC said in its annual plan published on Wednesday. “Maintaining the reach and time that audiences spend with our output is … difficult when they have so many other choices at their disposal. This challenge is most acute for young audiences.”

It found that more than 80% of children go to Google-owned YouTube for on-demand content, half to Netflix and only 29% to the BBC iPlayer. Children aged five to 15 spend more time each week online (15 hours and 18 minutes on average) than they do watching TV (14 hours).
TV set is increasingly under threat, with 43% of 12- to 15-year-olds using their mobile phones to watch TV.
Script, responding to the article and how BBC can improve in order to regain the large viewings (youth).

-This Guardian article was very interesting as TV is dying out and due to modern technology and quicker services such as Netflix this enables a broader range of shows that target at all individuals. 

-It's understandable that the BBC are failing in this aspect as the younger generation are always moving onto the next best thing and as BBC is still predominantly a traditional form of entertainment such as ongoing soaps like Eastenders that had first aired in the 80s. This attracts a more older generation which are eventually going to die out.

-One way I think the BBC can regain this audience is to perhaps carry out interviews and questionnaires which will allow in depth communication with the youth and will allow the BBC to discover their current interests, hobbies and even issues. For example me personally as a youth in london have a deep fascination for African American culture and exploring other Urban themes which aren't represented as much in the media. So perhaps creating more social documentaries on identity (race, age, clothing etc) would be a good idea. This would be a good method as the BBC would be able to broaden their shows; giving them more options. Something that Netflix are successful in.

-Nevertheless another thing the BBC can do in order to gain the younger generation back could be to get into partnership with youtube as this is predominately children's main attraction and are able to stream almost anything (trending youtubers nowadays of all backgrounds). In this collab perhaps they can work together creating fresh new visual ideas that target the youth.

-Also as the younger generation are more involved through social media such as instagram and twitter so perhaps releasing pop up adverts on these networks would be a good way to promote BBC. Also having their own snapchat daily updates that are separately targeted at the younger generation (swiping up to watch etc as it's easier and quicker to access).

NEA

Annotation and plan of website 

I had selected my best shot; regarding the lighting, compostion and framing of the images that visually look the best, yet portray my ideas and themes perfectly.
Introducing these talented women of colour as I had though of the idea building this segment to showcase their creative achievements which is something that doesn't get praised as much for women of ethnic minority in the media.
So by having text and interviews to back this up; overall makes the content stronger and gives the viewers a sense of 'truth and self-accomplishment', two main aspects of my magazine Tropix.
Locations:

• Dalston
• Shepherd's Bush
• Green space in Walthamstow 

The reason why I had chose to shoot Alfia-Jade in Dalston market was due to the fact that it's one of the most ethnically diverse markets I've ever been in and being around so much culture almost made me feel like I was in another country and not in London. So the costume had also been symbolic of the mixture of cultures as she was also wearing a western crop top along with the African-printed headwrap.

Shepherd's Bush was also another ethnically diverse market I had visited in West london and knew I had to come back with a model; and the idea of using the Bindi was to represent the idea of 'Cultural Appreciation' within the different ethnic minorities and doing an interview had allowed me to explored it in-depth through her perspective.

Walthamstow has now become a very familiar area for me; especially the sites I see en route to college every morning as going down Lea bridge road I'd often see some picturesque locations such as the green space surrounded by closed in trees. Which allowed me to visualise an idea for a shoot based on a 'Nubian princess' inspired shoot which fits perfectly with my magazine as it represents ethnic beauty in a natural setting.

Music video 1 case study task

IAMDDB- Shade 

This particular modern music video I'd say is a mixture of all types such as performance, narrative and conceptual due to the free-styled dancing we see the artist performing in numerous scenes and also lip syncing throughout the whole video; perhaps to create a perfect movie like narrative as this video does also include a story line,make-up, different locations and props. However it's quite conceptual as the lyrics don't match the scenes throughout the whole video. As the artists motives aren't very clear, however it is aesthetically pleasing. And a key theme is definitely produced that of which is 'empowerment' and having authority as this is symbolised through her lyrics and her confidence created through her makeup, costume and location.

Form and Convention

Camera- There are numerous different camera shots and movements in this video making it very versatile and creating different moods and effects. such as the over the shoulder shot/Steadicam shot; following the artist and her company on her wild journeys into numerous locations such as the local store and the flat. This effect emphasises the importance of the shots as going into simplistic environments can be exaggerated, it also makes the viewers feel present and involved. Numerous low angles were also used, for example when she was in the backyard in her over-sized fur coat and fire flames symmetrically behind her. This makes her seem dominant and clearly the main objective of the whole concept/music video conforming to the idea of star quality. Nevertheless the close-ups of the artist builds authorage, such as the close up of her in the car; focusing on her hair, makeup and style. This makes her seem authentic for her style and theme of the music video. Another effective camera movement was when it had zoomed out and tilted on numerous occasions; filming a horizontal angle had built quite a creative and intense atmosphere as it's a more interesting and abstract form of capturing image. Wide shots were also included a lot to perhaps capture the importance of their actions but also in their costume.

Editing- certain editing techniques such as slow motion during their dancing scenes were effective making it look more dramatic and aesthetically pleasing as we witness in-depth their enjoyment. Also the rhythm had attributed well as it corresponded well with the song such as the lyrics "uber everywhere" and her actually being in the uber.

Mise En Scene- Costume in this music video was very unique and linked perfectly to her authorage as an individual artist in the industry as she's recognised for her own style. This is shown throughout the video when she's wearing a leotard and an over-sized coat and slippers along with heavy jewellery. Props used were also effective and created quite an uplifting but reckless vibe when we see her carelessly smoking, snacking on fast-food, candy and drinking alcohol. Another important and effective prop/location were the scenes in the car as this is what made the video stand out even more with contrasting lighting inside making it look even more dramatic and this also attributed to the uplifting concept of the song. Locations such as the backyard and fire around her also made her seem dominant and empowering as she's centred and seems to have control.

role of lip sync- The lip lynching didn't continue throughout the whole video as we see her dancing in the beginning without lip syncing and enjoying life with her friend. This still works well as it's more like a movie/narrative which is also aesthetically pleasing and exciting to the viewers.

star quality/authorage- The entire production of the video fits very well with the artists image and her unique style making her more memorable. The video doesn't just focus on her as in most scenes she's with her friends having fun together. perhaps suggesting that she's more fierce with close ones around (female empowerment as she's with her female friend mostly). However she's also seen very dominant and powerful in the fire scene as she's centred on her own in her unique style.

Audience positioned- Personally I think the concept of the video is based on empowerment and rebelling against authority as we see her committing deviant acts on numerous occasions such as smoking, drinking and being childish in the supermarket. However all of this is glorified and seen as 'cool' and very youthful hence why the viewers may see this as fun and fantasise to remain youthful.

Post-modernism- breaking the fourth wall; as she's making direct eye contact with the camera, building a deeper connection with the audience. Nevertheless intertextuality is used often as the fan base is predominately the youth a lot of slang is used throughout the song such as "bitch I'm the wave". Many older people would perhaps not understand this slang therefore less effective for them, however those who are aware of it would be able to understand and enjoy.

linking it to my future music video-  The lighting and costume were my favourite aspects of this video as due to these factors the video is more memorable for me as it was very aesthetically pleasing and different. Also I liked the use of different locations such as the corner shop and inside the car as it made the narrative even more adventurous and exciting. This is something I'd like to achieve as it'll be more complex yet keep the viewers watching.

fashion magazines- Mind map

Vogue

Dazed

GQ

Harper's Bazaar

i-D

guidelines for fashion mag:
Contents page-90% fashion

Lifestyle- there is some crossover with fashion and lifestyle magazines. including beauty, culture, film music and other topical issues.

editorial-any content that's made by the magazines theirself and don't focus too much on the advertisement.

male gaze
often represents typical "beautiful model" of gigi hadid..blonde,white,skinny and green eyed.

things to include in an editorial mag:

• dateline
• issue number
• barcode
• skyline
• selling line
• banner
• puff/pugs

serif typography (V O G U E)- making it bold and stand out the most

Alternative magazines/ street style. 

• representation of minorities 
• attracting a specific audience 
• more simplistic-emphasis on photography/portrait..winking model
• -Dazed includes different makeup and styling 

My magazine

• Culture 
• Ethnic
• Authentic 
• Hot topics 
• Different ethnicities appreciating each other
• Young creatives of colour creating content together
• Interviews of upcoming designers, rappers, singers
• Social issues
• taboo issues
• representing the minority through fashion 

Location and Equiptmemt: I'll be using my own equipment to shoot my models on various location around East and west london, my 50mm lense will be used as this is specialised for fashion photography which will be focusing on the models and their clothing.

music videos

things you need to analyse
camera
editing
mise-en-scene
relationship between lyrics and visuals
lip synch and authorage/star quality
what is being represented

representation
audience

authorage- artists distinctive style

star quality- focusing on the star..close ups etc

TV

2012-NETFLIX
2015-FREEVIEW

79% of the uk watch at least some online catch-up TV series (iplayer, netflix etc). Binge viewing has become more normal.

these services are interactive and participatory as we choose what to watch when we watch unlike the traditional broadcast model (7.30pm eastenders). this would bring people closer together.

netflix currently has 7.5 million uk subscribers. net worth of $100 billion.

netflix started to make their own content such as shows and movies. 'House of cards' is an example

David Gauntlett: representation and identity- interested in how new media (internet for example) have an impact on identity.
web 2.0 allows anyone to upload a movie they've produced
has netflix changed the way we view tv?

700 original series =$8 million
this is done to cater to everyone.
creating a niche audience. as normal tv doesn't do this. However the overall combination of all niches lead to an outnumbered mainstream.

netflix shows i watch:
orange is the new black
jane the virgin
black-ish
grown-ish

steve carrell stars in minecraft which keeps the game relevant so money is still being brought in.
fan made movie

Henry jenkins is a influential media theorist
in 1992 he published a book called textual poachers
media 2.0-meaning it's progressed and can do much more now due to its upgrading

Textual poachers- how fans construct their own culture by appropriating and remixing- poaching- they view it as empowering as it challenges and breaks traditional boundaries of class and status

THREE KEY TERMS

Fandom- refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media 
Participary culture- refers more broadly to any kind of cultural productionwhich starts at the grassroots level and which is open to broad participation. "part
Web 2.0 is a business model that sustains many web-based projects that rely on principles such as user-creation and moderation, social networking, and "crowdsourcing."

what is henry jenks theory?

When was his theory first introduced?

What is participatory culture and web 2.0

what are the effects of fandom on transmedia learning ?

Can you name at least two examples of fandom minecraft fans as textual poacher?

"Collective intelligence"- where the audience aren't passive, come together and solve problems or shape the form of media. also known as Participatory culture.

exam structure

Explain the differences in production, distribution and exhibition between snow white and the seven dwarfs and Black panther. (15 marks ) 25 mins.

exam structure- intro, define key terms, explain the case studies (setting, time and plotline) and Indicate key differences (genre and different target audience) . (3 mins)

Main body 1- SWSD background in Production..adaptation of fairytale turned to animation, distribution..by RKO (owned the cinemas part of the big 5).. merchandise and soundtracks. and exhibition.. only available in the cinema, due to the fact there was no home cinema it was re-released every 10 years..adopted to many different languages for across the globe.
Main body 2- Black panther distributed by Marvel from an original comic.. distributed by certain youtubers going to premiers, adverts and promos also sponsorships.

Conclusion- main differences, what are the main similarities..basing film on pre historic material, what does the future film industry hold? (one sentence)

DOC B