Henry jenkins is a influential media theorist
in 1992 he published a book called textual poachers
media 2.0-meaning it's progressed and can do much more now due to its upgrading

Textual poachers- how fans construct their own culture by appropriating and remixing- poaching- they view it as empowering as it challenges and breaks traditional boundaries of class and status

THREE KEY TERMS

Fandom- refers to the social structures and cultural practices created by the most passionately engaged consumers of mass media 
Participary culture- refers more broadly to any kind of cultural productionwhich starts at the grassroots level and which is open to broad participation. "part
Web 2.0 is a business model that sustains many web-based projects that rely on principles such as user-creation and moderation, social networking, and "crowdsourcing."

what is henry jenks theory?

When was his theory first introduced?

What is participatory culture and web 2.0

what are the effects of fandom on transmedia learning ?

Can you name at least two examples of fandom minecraft fans as textual poacher?

"Collective intelligence"- where the audience aren't passive, come together and solve problems or shape the form of media. also known as Participatory culture.