radiohead

intertextual- reference of the crosses to the plague in london (those who had the plague had an X on their door )

meaning - the band wanted to make awareness of the European refugee crisis- negative attitudes towards muslims 

The man being shown round town was actually symbolic of a refugee and is referenced to the movie 

'The wicker man' 

Animation inspired from the 1960-70s kids programme "Trumpton"

Trumptonshire -trilogy 

the boring 70s animation had taught british values of societal communities

Trumpton reference to Donald TRUMP- right winged racist president that is against migration 

EU REFERENDUM

-'Burn the witch' was released a month before the voting to leave the EU 

- propaganda which said "Breaking point for the UK" blaming immigrants and wanted to stop them coming in

- buss that promotes 'LEAVE FOR 350 MILLION TO NHS INSTEAD OF EU'

-Trumps -"Take back our country"- mythical nationalism 

-Medieval practices- crosses on door due to the plague and the witches chair (dunking potential witches to see if they really are )

-Dawn Chorus- they had setup a separate production company in order for this album to not effect the success of their previous music

HW- Deconstruct the music video..shot by shot analyses- create on slide for ideas- Next tuesday

JORJA SMITH- THE ONE

performance, abstract and conceptual

Representation
Vulnerabiltity- naked bath tub scene- body exposure
Sexuality- not subject to male gaze
high angle- lack of dominance
close-ups
relationships- narrative and performance
Cross-cutting: 
retro 70s vibe- vegas

Beyonce- formation
performance and conceptual
Black empowerment- past historic african american movement
feature- Martin luther king
CCTV- connote being watched by the authority
Location- New orleans- flooding
soouthern state
Postmodernism- modernisation of society..mix and mach- freedom of constructing identity

• intertextuality..referencing past moments 
• hypersexual female..ownership of her body and sexuality 
• mixing fantasy with the reality- Simulacra (hyperreal world- Baudrillard)
• First person narration- performing and lip syncing to her own song

There's often a relationship between lyrics and visuals..creating nostalgia, romance and nialism - Goodwin 

music videos are just a form of advertisement that are interpreted by the audience

often lyrics match with lyrics but also contradict- Jessie J- money tree

"we see the sounds"

music videos- 

PRESENT-Icons- memorable symbol.s depend on genre.. artists have authorage in order to present their distinct trademark/dresscode

Closeups- promotes the sales of the single 

DEAUTLAND

Narrative- why do all stories have a good ending? hegemony (ideological control- manipulating people to conform)
character
genre
structuralism- levi strauss (binary oppositions- Good and Bad)
postmodernism- hyperreality- is it real? commentary on politics
Gender performativity- Judith butler - Gender is a social construction that has lead to stereotypes

SHELTER- HOMELESS CHARITY

Advertising company that work with Shelter- Amplify

wanting to save people before it was too late

making it realistic and relatable

2010-Government cut in funding on council houses of 60%- David camerons decision

CSR- Camerons coalition government

Shelter- FOCUS ON THOSE VULNERABLE OF HOMELESSNESS ,

             GIVING ADVICE AND HELP

ASA (Advertising standards authority)- Regulatory framework for all ads; might be particularly for charity ads

How is media language (technical elements) used in a shelter advert- 15 marks (500 words)

• eye level shot/ direct address
• use of language 
• lighting
• colours
• gender
• use of website 
• typography
• why use adults instead of children

Shelter which is a non profit charity for those who are at risk of homelessness are very effective throughout their advertising. Their print advert had showcased a couple of technical media elements such as the image used, language and use of their logo and branding which I'll be analysing in depth throughout this essay.

Firstly the shot type used for this print ad was very effective as it was a close-up of all three people used for the campaign as they make direct address with the viewers which creates a more intimate connection. This was a successful method as human eye contact is often seen as a level of closeness and understanding of each other and as this is a campaign for potential homeless people perhaps the advertisiers done this intentionally to make the viewers understand the perspective of those going through struggle in order to build understanding and empathy, leading to wanting to do something to help those in need. which would overall make it a successful charity.

Another aspect of this print advert I had noticed was the lack of colours used which automatically creates a dull and gloomy mood, to perhaps represent the "realness" of the situation and perhaps that's how these victims feel. Nevertheless I had also noticed that the print had lacked diversity in race only using white people that look rather pale perhaps this could symbolise a dehumanising mood that there's no colour which is often associated with a level of seriousness and depression. So perhaps again the advertisers had intentionally used this technique to build portray the true devastation of the situation and how dull and helpless the victims must feel.

Moreover another effective technique used by the advertisers for this campaign was the typography used, creating a hazardous and cautious feel due to the capital letters, bald font and red colour usage all of which connotes that it must be read straight away in order to continue functioning in society. Perhaps they intended to use this method of symbolism, similar to road signs and stop signs in order to reach a wider audience and make them understand how serious this issue is as it maybe happening to more people than expected as the survey found 50% of those suffering don't come forward to admitting it. These are also short quotes from the victims but very powerful as one of the statements "But where will we live?" clearly suggests how helpless the woman must be feeling, especially considering the fact kids are potentially involved due to the word "we". The usage of these again connect and question the general public, leaving them to deal with this question and help create a change.

In Conclusion I believe that the print advert had used multiple advertising techniques in order to reach a wide audience and overall make a striking first impression due to the simplicity but power of the emotive text and also repeating their brand twice at the bottom of the page making it more memorable as the logo also suggest this concept of home as the "h" is shaped as a home. 

LUCOZADE

Gareth Bale- Famous footballer that plays for real madrid, clean reputation and looks clean
Expensive player
Mid close up shot- to capture his facial expression and part of his clothing to signify footballer
metaphorical- "In a different league" -linking to football and the superior saying
colour scheme- reinforces brand "blue and yellow"
close-up of the bottle
Barthes- mythical masculinity
Direct address at the camera   

Textual analysis of Lucozade

OLD SPICE

Post modern advert-

• Using a more humorous and comedic approach to attract consumers such as this 'hypersexuality' persona of actor Isaiah Mustafa
• using him as a parody 
• BARTHES-connotation (ideology) of the cultural context in this case which is the 'Mythical masculinity'. An idea that is constructed by society and has changed over the years especially throughout a postmodern society now where men are also caring for their physical appearance as sociologists would call this 'The New Man'
• JUDITH BUTLER- "Gender is a social construction" not natural- Acting our gender when performing to the world. Our AGENTS OF SOCIALISATION like our peers keep u from rebelling and to conform to the traditional norms and values that are associated with gender. Those that do rebel would experience SOCIAL EXCLUSION & GENDER TROUBLE- which could link to a deeper meaning of the ad and to purchase it in order to elevate socially in this case men being more desirable by women 
• BAUDRILLARD'S POSTMODERNISM- Society has moved beyond traditionalist ideologies constructing different and acceptable characteristics such as a shift from sexism. Postmod society also revolves around profit and production of goods, hence it's organisation around 'Simulation' -The play of images and signs

Carry out a textual analysis of the print advert for 'Old Spice'. How are viewpoints and ideologies constructed..use example through illustrations. 

Old spice which is an American brand of male grooming products such as fragrances, body wash etc is known for their comedic way of advertising which often creates a 'Hyperreality', such as this print advert which showcases an entire tropical beach on actor Isiah Mustafa's body. The denotation used here is clearly a vacation on his upper body as there are also numerous half naked women on him which could also be more attracting to the male audience but also the trail of sand ultimately leads to the selling product which could connote how these things will only be achieved when consuming this product.

The hyperreal world which is produced through simulation as postmodernists would say was another selling technique as the overall illustration is out of the norm and maybe seen as visually pleasing to some due to the tropical feel which may lead to fantasising. Nevertheless the use of this celebrity endorsement is used to reinforce 'Mythical masculinity' through the exaggerated muscles and the smirk on his face which maybe manipulating even towards the target audience in order to buy the  product. This also links to the ideology of men getting in 'Gender Trouble', a term created by Judith Butler which is a social construction by people meaning if they don't conform to their gender stereotypes then it'll lead to a social exclusion. Overall encouraging men to buy this product.

Nevertheless Barthes also touches on the 'Mythical masculinity' which has been constructed by a patriarchal society for years, leading to a dominance of Men compared to women. This ideology is presented through this print advert as we get a glimpse of a shirtless Isiah Mustafa with a sense of confidence throughout his face which is an automatic generic and stereotypical characteristic males are expected to have in order to achieve things in life. Perhaps the volcanic eruption on his head could connote how the 'Ideal Man' is always in control and hot headed when things don't go their way. Moreover another thing I had noticed about their adverts, are the use of strong black men when selling their product which could demonstrate how the male gaze is being subverted in this day and age due to a social concept of 'The new man' meaning men are caring more about their physical appearance. As this hasn't always been the case in society overall meaning old spice is part of that social change.