Gareth Bale- Famous footballer that plays for real madrid, clean reputation and looks clean
Expensive player
Mid close up shot- to capture his facial expression and part of his clothing to signify footballer
metaphorical- "In a different league" -linking to football and the superior saying
colour scheme- reinforces brand "blue and yellow"
close-up of the bottle
Barthes- mythical masculinity
Direct address at the camera
Textual analysis of Lucozade
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