MOnoloply- one company dominates the market
duoploy- two companies that dominate the market
oligopoly-a state of limited competition, in which a market is shared by a small number of producers or sellers.

ESSAY- compare how media language is used in the contruction of gender two print advertisements for fragrances. (500-800 words).

introduction, main body, conclusion
name products you are analysing.. use key terms such as patriarchy, objectification.what they mean. 50-100 words.


main body:
describe advert into one sentence...camera shot, mise en scene, anchorage text..
break it down- what they mean. focus on fonts, texts. compare to other advert.. similarities and differences
think of how gender is questioned..

• anyone sexualised?
• challenging stereotypes?
• image photoshopped/air brushed?
• challenging patriarchy?
• binary opposition?

200-300 words.

Conclusion
what have you learned from the ads...thoughts on gender stereotypes..how media portrays the genders.
are gender stereotypes still prevalent in advertising
talk about recent movements that helped diversity...(ASA, UN/banning ads)
50-100 words