ideology- a set of ideas/ beliefs/values that gives us a framework for viewing the world. for e.g. religion, feminism, Marxism, functionalism, capitalism, nationalism


Dominant Ideology
Those values and beliefs that are shared by most people in given society.
E.g consumerism- a belief that having 'stuff 'makes up happy
e.g nuclear family.. belief that a happy family involves this aspect
e.g. feminism- women that are expected to be submissive, pretty and a housewife eventually


Hegemony
Explains how dominant ideology work, process of consent. talks about family, media and government.