Strengths	Potential problems	Examples
Viral advertising	Usually Fun and entertaining less time consuming, spreads rapidly	may be a mistake	2014, instagram Ice bucket challenge-To help stop ALS
Native advertising (disguises itself as general blog/news)	Engaging with audience as they wouldn't realise it's an advert	distracting, drains money, focus unclear	Buzz feed..sponsored ad (form of a blog)
Targeted advertising	more targeted making it easier to buy the product	invading your privacy	Previously visited websites popping up on social media
Shoppables and Influencers	quick and easy	They might not know enough about the product	snapchat and instagram