audience reading

Preferred- audience will ACCEPT the message and understand it
negotiated- audience will SLIGHTLY disagree
oppositional- audience will Completely DISAGREE

modes of address:

Direct- speaker is directly speaking to you ('you' 'your') not always as sometimes statements are bold and clearly giving you direction for e.g. 'Stop dreaming start living'.
Indirect-more objective and broad
Authoritative- powerful voice (authority) telling you what to doe
familiar- talking to you as if they're your friend..calm and genuine tone

Task:
This is abuse
the audience are mainly targeted at the younger generation as both actors were young. The purpose was to create a realistic scenario that some members of the audience could relate to; they're presenting this real issue and leaving the audience with a strong effective question at the end (If YOU could see abuse, what would YOU) this is directly authoritative as it's guiding the audience with powerful strong language.

can the government help to cultivate a change in lifestyle and eating habits? what techniques are used and do they make us agree? 'FoodSmart Change For Life'
The audience for this particular advert is targeted at parents, it's a familiar direct advert as it's from a young person that we can't take seriously; however he's giving straight facts making it direct
Yes the government can as they're very powerful and people would listen to them.