byline- who's written the article
skyline-above the masthead
standfirst- first bald text in the article
mode of address-changing writing style based on audience (slang or informal in the sun)
house style- repeating theme such as colour and text
todorov- organised by narrative problems..beginning, middle and end. e.g fight between good and bad
equilibrium=balance
levi strauss- binary opposition
Baudrillard- postmodernism..hyperreality..Fake news
shots

daily mail- supports a free market economy into british tradition, far right movement
board- All old white males
populism is more idealised than real world issues

DAILY MAIL ARTICLE

This article is both an online and print article.
Both of which include the same headline of 'SMIRKING AT SOFT JUSTICE' which
indicates how the Daily mail wanted to blow this news up and showcasing an image of Jodie (victim of knife crime) clearly suggests there's a good and bad as Levi strauss talks about Binary oppositions.
The language used is also quite informal as it's a popular newspaper which is target towards majority of working class.
 -complete for hw

Print version- Soft Justice Britain
-About a young man who has been found with a knife and drugs  for the 2nd time. not sent to jail
Language: The headline "Smirking" suggesting him to be evil and insinuating
-Ideologically the daily mail have clearly placed both stories together..to showcase good and bad (Levi strauss binary oppositions) white girl Vs black boy
-Describing the boy as a "thug"
-THIS STORY WAS MADE REPRESENTATIVE FOR THE WHOLE NEWSPAPER
-House style: Masthead (Daily mail) very british..reinforcing these values
-3 writers had worked on this article.. clearly they wanted to blow this story up

Online- similar layout
-visually busy- good at drawing in visitors (side ads of celebrities etc)
-mixed media-  video
-map of stabbings

News values
frequency- Day t
Threshold- how big a story is
proximity- how close to home it is- culturally close to home (Gilroy otherness)
negativity-
predictability-
continuity and narrative - goodies and baddies
Composition- Layout of an article
personalisation

Political views:
Individualism- Those who are right wing and believe in working hard for ones own wealth...cutting tax of the rich
collectivism- being open minded for change for the better of society- Left wing
The Times- Centre right wing -Quality newspaper (Rupert murdock)
The sun- Right wing- popular newspaper (Rupert murdock)
Most popular read print newspapers which are consumed by older people
The daily mirror- Left, popular
Daily express- Right wing-  popular- loves Brexit
i (The independent)- centre, quality 
The Daily star- Right wing- Popular (Trash)
The Telegraph- Right wing- Quality

Hall- representations are constructed and contested. It's not fixed. Based on ideology of the creator..Reinforcing dom inant ideas

Gilroy- Looking at 'Otherness' and how black people are represented in the media

Van zoomen- Gender is performative.. Women are objectified

Butler- Gender is not natural but created by society

Bell Hooks- Intersectional feminist - different class and races

Gauntlett- Postmodernist- Identity is not fixed based on choice nowadays 'Pic n Mix'


Feminst theories- newspapers
The sun - Reena is being sexualised and neglects the fact she is a victim of domestic abuse based on the picture used.
Van zoomen- objectified
Daily mail- Serena williams is presented negatively due to the picture used
over focusing on her "tight" outfit rather than her wins
Bell hooks on black women representation


The sun: Shamima begum- theories of representation
rei




















The mirror (right wing): Christchurch terrorist attacker
"angelic" showing him in a positive innocent way- Archetypal Barthes-mythical
Levis strauss


Question 2- more focused on layout and mise en scene

theory revision

Levi-strauss- Structuralism

• French Anthropologist who emphasised ideological structure in society through Human activity. Often produced through oppositions.
• How binary oppositions are resolved leads to an ideological significance 
• -In stranger things there are clear binaries between good and bad as we see the kids fighting against the authority in order to protect 11.
• -In D83 we see the clear division between East Germany and West German as one is more liberal than the other

Van Zoonen- Feminist Theory

• Part time professor of Pop Culture in Rotterdam University as well as a part time professor in media and communication in Loughborough University.. specialising in Gender in New media, politics and pop culture 
• Gender is constructed through debates, therefore it's often based on the cultural and historical context.
• Objectifying women's bodies through media 
• There's a clear difference between how men are presented in the media compared to women
• -In stranger things the stereotypes of women are subverted when presenting the lead role of 11 to be a power girl with control and force. However conforming to the stereotype when presenting her in a innocent way when she's in danger and needs rescuing 
• -In Deautland83 the roles are again subverted when presenting Martin as powerless against his aunt who's portrayed very dominantly. However conforming when objectifying the German daughter encouraging her to perform in front of everyone 

Shirky- End of Audience

An American writer who talks about the usefulness of Modern technology, software creation and peer-to-peer engagement which allows the audience to not be the tradition passive audience who take in information and conform to it. 

But deny it and create their own meanings. An example of this would be social media trends

-Stranger Things '#JusticeForBarb' who the audience had empathised with due to how she'd been the forgotten faithful friend who eventually died.

Semiotics- visual signifiers (mise en scene) ..Symbolic signifiers provide meaning ..e.g Logos

LFTVP

Representations are constructed by the producers
Representations of stereotypical characters and themes, family types, women, values
more characters
High production values..bigger actors, directors, stylists etc
continuing narratives
Summarise how stranger things and duetland fit into this lftv
How does the audience consume it?

In what context do they consumer it? social, cultural and political..national countries are different

similarities between germany and the US...same ideological values (both capitalist societies)

technological developments..increased technological advancements and high broadband screens we're able to stream quicker..netflix, amazon, iplayer

economic context- globalisation of culture is allowing the world to merge together (pic n mix identities) also economically good for the nation due to making more money
-Bird box- 50 million views worldwide

Target audience- ABC1 -wealthy consumers that can afford different subscriptions

social context- attitudes towards to gender, ethnicity, inequality, sexuality
we all have different attitudes (e.g some countries maybe more sensitive to other topics such as censoring porn)
-German daughter going against her father..challenging stereotypes
-stranger things and different family types ..challenging


Historical context-coldward, communism and capitalism..suspicious authority in both dramas

political context= is it relevant to todays politics- YES fright of nuclear bombs across the world..US AND Germany relationship now

Conclusion

RADIO created by
BBC and commercial

Explain why popular music radio programmes fail to be recognised by Public service broadcastind. refer to the BBC one radio 1 Breakfast show

PBS- INFORM AND EDUCATIE (BBC) through programming of a diverse audience

The government control what is aired
Explain political context- whether entertain should only educate ?

main arguments..BBC is a pbs targetting a young demographic and reinforcing british values through british music internationally
and targets young people (15-29 year olds) through entertaining segments like the controversial upskirting, hot topics etc

SECONDARY ARGUMENT- "bbc should be privatised due to the commercial competition in order to reach a wider demographic"

Political context- due to the funding by government is there a bias??
some politicians think it should be privatized as it lacks competition

Cultural- help shape young british identity through advices etc