IPC occupy as the subsidiary of TI in order to become more successful
Now TI is part of Meredith group which have a huge cross media interest
BAUER- GERMAN COMPANY. THEY PUBLISH THE MOST SOLD TV MAGAZINE. TV CHOICE.
Radio- KISS, Kerrang, 4Music (sold of to a commercial bidder as they were financially struggling )
TV
Digital
Dennis- independant publish- targeting a niche audience..like Kung fu, minecraft
8000 magazine titles in the UK
Magazine- have ads to make it cheaper
The income for magazine comes from sales and ADVERTISING WHICH IS 70%
FREEMIUM- high quality and premium content (important info)
Magazine- stylist and shortlist which is 100% ads and most read magazine in the UK
Magazine ads are there to target specific audiences to enoucrage buying the product
- Ads can offer more detail of the product than a tv commercial
No comments:
Post a Comment