newspapers

most read newspapers:

Daily mail - "sidebar of shame"
The Guardian
The new york times


Too much news in the world so there are "supply-led content" -gate keepers that give us the news that they think is important.

demand content- we have control over it ourselves

Cognitive surplus- focuses on describing the free time that individuals have to feed into activities within new media . Shirke talks about how global transformation comes from individuals making time to actively engage with new media.. during spare time we are sharing our art, engaging in political debates through facebook.  Companies depending on peoples cognitive surplus in order to make money. The guardian like to use Cognitive surplus such as hiring writers to tweet and engage with wider audience...every 15 mins perhaps this is why they have more followers.