Decoding- meaning taken out of context and interpreted differently
- a dominant or preferred reading of text or product
- negotiated- adding your own interpretation
- Oppositional- disagrees with the intended texts
Wednesday, 22 November 2017
stuart hall
Jamaican academic who came up with the reception theory -audiences read media text and how the producer intended to present it.
Encoding- meaning put into the product
Decoding- meaning taken out of context and interpreted differently
ideologies of consumerism- buying stuff making people happy
paul Gilroy- how media reinforces theories and ideas 'us and them'
Polysenny- a range of potential meanings
Reception theory
Decoding- meaning taken out of context and interpreted differently
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment